7 Things I Learned Starting A Crystal Sex Toy Company - The Numinous Feature
The Numinous interviews Vanessa Cuccia. Read below or visit the link
Art by Giuliana Elina Castellano
Vanessa Cuccia is the Founder of Chakrubs, The Original Crystal Sex Toy Company. Here she shares 7 deep spiritual lessons of her entrepreneurial path …
I was in my early twenties when I realized that no one was going to hand me the life I wanted. I also began to realize how complacent I had been, especially when it came to my sex life, relationship, and career. I knew I had to make a drastic change.
I began by breaking up with my boyfriend, who had been sexually and emotionally abusing me for six years. I felt I had finally taken responsibility for myself, and it was up to me to BECOME stronger, more connected to my body, and TO acknowledge my power. I wanted to be around people who could educate me on sexuality, so I took a job at a sex toy shop and invited a spiritual teacher to come live with me. During this time, I deepened my relationship to crystals and understanding of the body’s energy system, while opening up to my own sexual identity.
One night I was visiting the home of a woman with a large crystal collection when I saw a crystal wand. I realized that with a few adjustments it could be made into a tool for pleasure. Almost instantaneously I thought of the the name “Chakrubs™” and began receiving messages guiding me to create The Original Crystal Sex Toy Company®.
I’ve grown a great deal personally, spiritually, and professionally since beginning this journey almost seven years ago. Here are some of the biggest lessons I’ve learned along the way …
1. When you’re rooted in your pleasure, no one can harm you.
At the very beginning of Chakrubs I began my own sexual healing journey with the Black Obsidian Chakrub. I started with this one because it is known to assist in releasing emotional implants that no longer serve us. After spending six years with someone who treated my body like a sex toy, I knew I had a lot of stored negativity. The Black Obsidian helped me release a lot of shame and guilt I had been holding onto.
This, combined with placing a strong focus on pleasure while starting my business, caused me to realize how much these negative emotions were draining me and how empowered I felt when I was rooted in pleasure. Being rooted in pleasure means being sensitive to what makes you feel good and having the confidence to pursue those desires. When you connect with what brings you pleasure, it will protect you from outside judgements or criticism.
2. “When you want something, all the Universe conspires in helping you to achieve it.”
This quote from Paulo Coelho’s The Alchemist has been proven to me time and time again. When I decided to create Chakrubs, I gave myself permission to begin saying, “I started a brand called Chakrubs” to my friends, family, and people I’d meet. Even though most of the work I’d been doing was limited to meditation, brainstorming, and research at that point, I knew that those were all valuable steps in the process. I had decided in my heart that I was going to take on this role of bringing crystal sex toys to the mainstream to open people up to crystal and sexual healing.
I won’t say that it was easy starting this business, but at every point along the way I felt assisted by a power greater than myself. Everyone I spoke to had some key to help me unlock what was being created. It was as though my steps were being illuminated and I was just following the path laid out for me. I think once we proclaim that we want something and begin to work towards it, the universe will help us obtain it. We just have to be open to receiving and working within “the language of the universe.”
3. I’m a fucking Goddess (and so are you).
Living in the redwood forests in Santa Cruz in 2011, I lived with women who would become the first focus group of Chakrubs. We would sing songs in our house and call each other goddesses.
I feel like what prevents us from being in touch with our own divinity is this idea that seeing yourself that way makes you conceited or narcissistic. In reality, recognizing your connection to all that not only enables you to understand the power you hold but also the power of the people around you.
Living with these women who were so different from me helped me understand that through our love, recognition and appreciation of one another we could be mirrors that would reflect each other’s potential. I’ve learned that it’s more fun and useful to honor people’s sacredness and shine light on what we love about them rather than focusing on their shortcomings.
When concepting Chakrubs, we sat in circles, in teepees, out on the picnic table, dreaming of which crystals would help others, what shapes would bring the most pleasure, and what energy could be infused into the crystals to make them even more special. Chakrubs took years and so much of my own self-healing to be able to bring it to you. The history of manifesting this creation is filled with depth and many stories that I am grateful to share.
4. The more heart you put into something, the better response you’ll receive.
Whenever I find myself feeling stuck or like things aren’t flowing with my business, I remember to show more of my heart. I reach deep into the “why” of what I’ve created, tell stories to my social media followers about how this all came about, reveal what I’m growing to understand, and I give gratitude.
Conventional businesses may not want to show the vulnerability of their CEO’s, but the mission of Chakrubs is to create connection to others through connection with the self. When I express myself I am not only strengthening my own understanding of why I started this company, but helping others understand that this is isn’t just a trend—it’s a lifestyle and philosophy meant to empower us.
5. We don’t need anything outside of ourselves to heal, but we can use tools to facilitate that healing.
I’m a firm believer that we don’t need anything outside of ourselves to heal our emotional wounds. Crystals facilitate our natural ability to heal ourselves with their perfect molecular structures, but we already have crystals within us. There are crystals in our bones called apatite(1) and we can activate them through our intentions.
I like to be able to hold a tool, a tool that will help me to tune into myself and the sexual energy of the earth. So find a tool that works for you, but don’t rely on it entirely. Know that all of the wisdom you seek is within you, just waiting to be discovered.
6. Arousal can reacquaint you with your spiritual beliefs.
In launching Chakrubs, I created a new way for us to use crystals to benefit our spiritual growth. When we work with crystals they become imbued with our intentions and Chakrubs are no different. As you become aroused and begin your Chakrub practice, your ritual becomes a reminder of your intentions and strengthens your focus. As someone who is not necessarily religious, I value practicing your values religiously. I may not remember to meditate daily, but every time I reach for my Chakrub, I am reminded how it is benefiting me on more levels than one.
7. It’s difficult to receive love when you don’t know who you are.
Creating my brand ethos, I had to ask myself, why is self-discovery and awareness important? Who cares if I know who I am or not? My answer is this: knowing ourselves is the only way we will be able to accept the love we are given.
We won’t be able to receive love from our partners or the world if we are stuck in our egos or trying to deny aspects of who we are. Honesty is the only way to feel worthy of love, and self-awareness is the only way to be honest. If we take time for introspection and healing, we’ll be able to unveil who we are at our core. Once we really get to know ourselves it creates more compassion and empathy for others. Which is why I believe this to be true; heal yourself and you heal the world.